Audit. Build. Automate. Measure.
We don't guess. We follow a proven process to build digital infrastructure that drives real revenue, then we optimize it constantly.
Start With an AuditHere's how we solve your problem.
Most agencies sell services. We build systems. The difference matters: a service stops when you stop paying. A system compounds value over time.
Every business we partner with gets our Groundwork system: a complete digital foundation custom-built for their market, their customers, and their goals. We don't sell piecemeal. We don't upsell. We build the whole thing, and we optimize it relentlessly.
And because we only work with one client per category in each market, everything we learn goes directly into making you the dominant choice in your space.
“We don't just generate leads. We build the systems, strategy, and partnerships that turn local businesses into the clear choice in their market.”
We start by understanding your business.
Before we touch anything, we audit your current digital presence: your website, search rankings, ad accounts, reputation, and competitive landscape. We look at what's working, what's broken, and where the biggest opportunities are. No assumptions. No guesswork. Just data.
- Full website and SEO audit
- Google Business Profile review
- Competitive market analysis
- Ad account and campaign review
- Reputation and review audit
- Technology stack assessment
We build your digital foundation.
Based on the audit, we build or rebuild the infrastructure your business needs. This isn't a template drop. We build a custom system: website, SEO, CRM, and automation, designed specifically around your business, your market, and your customers.
- Custom website design and development
- Local SEO and citation setup
- CRM and lead pipeline configuration
- Hosting, domains, and email setup
- Content and brand asset creation
We make the system work without you.
Once the foundation is in place, we add automation. AI chat handles leads at 2am. Review requests go out after every job. Weather-triggered campaigns run themselves. Your business stays responsive, consistent, and competitive, without requiring your constant attention.
- AI chat and lead capture automation
- Automated review request workflows
- Weather and event-triggered campaigns
- Lead routing and follow-up sequences
- Online scheduling integration
- Reporting and alert automation
We track what matters and optimize constantly.
Everything gets measured, not in impressions and clicks, but in revenue. We track every lead, every conversion, every dollar spent, and every dollar returned. Monthly reviews keep your strategy sharp, and we adjust based on what the data actually says.
- Revenue attribution and ROI tracking
- Monthly performance reports
- Quarterly strategy reviews
- A/B testing and conversion optimization
- Competitive ranking monitoring
- Budget reallocation based on results
Why this approach works
System, Not Services
We build one integrated system, not a collection of disconnected services you have to manage yourself.
One Client Per Category
Your strategy, data, and insights never benefit a competitor. We're fully committed to your market position.
Revenue, Not Vanity Metrics
We measure success by what hits your bottom line, not impressions, clicks, or follower counts.
Local Focus
We know Acadiana. We know your customers. We build strategies that work in your specific market.