Scaling a franchise requires a delicate balance: maintaining global brand consistency while allowing for local market relevance. The Choplin Group provides the infrastructure to manage this complexity effortlessly.
The "Local Hero" Strategy
Even with a national brand name, people want to buy from local experts. We help individual franchise locations build their own local identity within the framework of the parent company.
Centralized management for decentralized marketing campaigns.
Franchises that allow for local content customization see a 2x increase in conversion rates compared to static national campaigns.
Centralized Control, Local Execution
Our platform allows corporate teams to set brand guidelines while giving local owners the tools they need to engage with their specific community effectively.
Coordinating ad spend across hundreds of local markets simultaneously.
Analytics Across the Network
Real-time reporting across all locations allows franchise systems to identify high-performing strategies in one market and quickly deploy them across the entire network.