Online marketing is essential to any business arsenal in today's digital world. The internet is crowded, and competitors are loudly vying for your customers's attention. However, adapting the latest strategies for digital marketing and having the time and energy to ensure all components operate correctly is overwhelming and time-consuming. Enter The Choplin Group. With over twenty years of experience, our marketing experts have all the tools and technology to help electricians attract more business.
Are you looking to level up your digital marketing efforts? Here's how The Choplin Group can help electricians attract more customers.
Web Design
A well-designed website is essential to your digital marketing strategy. Often, your website is the first interaction potential customers have with your brand, and first impressions count. Your website reflects your company's products, services, and, ultimately, your business itself, so it's essential to have a well-designed, functional website.
Tru-Line Electric website displayed on desktop and mobile.
Today's consumer seeks capability and functionality like never before. Users want to be able to book appointments virtually, chat with customer service, quickly access user reviews, and more—all with a few quick clicks.
With almost 50% of website traffic coming from mobile devices, your website should be optimized for mobile users.
It not only improves the customer experience but also improves your SEO rankings as well. Our design team utilizes the latest tools and technologies to capture users' attention and keep them focused on your site and your brand.
SEO Rankings
The higher you are in a search engine's search results, the more likely your customers are to find your business. Amidst constantly changing algorithms and competitors using the same SEO tactics, getting your business to the top of the search results page can be challenging.
The Choplin Group uses artificial intelligence to frequently review your site's content, keywords, performance, and design to simplify the review process and ensure your business ranks as high as possible.
Content and Social Media
Social media post example from The Electrical Experts
Content is an efficient way to engage customers on your site and maximize your SEO. The key to improving your ranking is through content keyword optimization. Your SEO strategy should include placing keywords relevant to your business on any content, title, or page name.
Social media is another critical component of your digital marketing strategy. Millions of people use social media, from Facebook to Twitter to TikTok, so it's the perfect place to build relationships, brand awareness, and loyalty with your customers and potential customers.
Manage Online Reviews
Google reviews of Mel Carr Electric
64% of consumers only consider providers with at least a 4 out of 5-star rating. (The Choplin Group Pulse)
The Choplin Group can help. Our review monitoring technology streamlines online reviews, making them easier to manage than ever. We consolidate all online reviews, from Google, Facebook, and Yelp, into one central location.
Advertising Campaigns
Our team of advertising experts knows how to execute campaigns that work, efficiently promoting suitable ads on the right platforms and targeting the right users. We'll test your ads along the way and adjust them as needed. You set the budget, and our advertising team handles the rest.
Email Marketing
The Choplin Group can help you maximize your email marketing campaigns as well as manage email lists. We'll walk you through every step of the process, building a successful email marketing campaign to convert leads and increase revenue for your business.